GRANDMA

TitleGRANDMA
BrandISRAEL LOTTERY (MIFAL HAPAYIS)
Product/ServiceLOTTERY
Category A08. Leisure
Entrant ACW GREY TEL AVIV, ISRAEL
Idea Creation ACW GREY TEL AVIV, ISRAEL
Credits
Name Company Position
Tal Riven ACW GREY TEL AVIV Chief Creative manager
Asa Keren ACW GREY TEL AVIV creative manager
Yonatan Title ACW GREY TEL AVIV creative manager
Uri shoham ACW GREY TEL AVIV Copywriter
Ida Markovits ACW GREY TEL AVIV Copywriter
Shlomi Efrat ACW GREY TEL AVIV Art director
Hanny Kadosh ACW GREY TEL AVIV Account Director
Adva Aizinger Stimler ACW GREY TEL AVIV Account Supervisor
Neta Beker ACW GREY TEL AVIV Account manager
Shir Carmona ACW GREY TEL AVIV Account manager
Naama Hadomi ACW GREY TEL AVIV Agency Producer
Gal Yaakov ACW GREY TEL AVIV Agency Production Manager
Omri Peled ACW GREY TEL AVIV Planing
Ranni Carmeli Ranni Carmeli Director
POV POV productions
Broadcast Broadcast Post production

Write a short summary of what happens in the film

An ad for the Israeli Lottery that focuses on the moment when someone tells his family they won the lottery and it's not going as expected. We see a grandma looking at the winning ticket excitedly. She calls her son and his wife because she has "something important to tell them". Her son immediately says: "That's it? You're moving to a home?" A big misunderstanding begins where the son and his wife get all excited about Grandma leaving their house for a home. They start to tell her why it is a "brave" decision. Encouraging her: "There are courses, people like you, plenty of activities. It is your time now!" During all this time Grandma is looking at them, not understanding and surprised, while we hear the announcer's voice-over saying: You just won 28 million shekels in the lotto, so common, just roll with it".