Bronze Eurobest Campaign
1 of 3 Campaign
Category A06. Retail
Name Company Position
Sebastian Prestoe Morgenstern Copywriter
Anders Holm Morgenstern Copywriter
Mona Larsen Morgenstern Project manager
Ole Hustad Morgenstern CEO
Philip Notland Morgenstern Designer
Matias & Mathias Bacon OSL Directors
Mari Paus Bacon OSL Producer
Magne Lyngner Bacon OSL Executive producer

Write a short summary of what happens in the film

We see a young girl golfing with her father. Practicing her swing. The VO tells us that to master a sport, you need 10 000 hours of practice, We see the girl swing, and purposefully throw her club. Because, even though its just been 20 minutes, she has completely lost her interest.

Cultural/Context information for the jury

In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

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