|1 of 3 Campaign|
|Product/Service||ONLINE MARKETPLACE FOR SECOND HAND STUFF|
|Entrant||MORGENSTERN Oslo, NORWAY|
|Idea Creation||MORGENSTERN Oslo, NORWAY|
|Mona Larsen||Morgenstern||Project manager|
|Matias & Mathias||Bacon OSL||Directors|
|Mari Paus||Bacon OSL||Producer|
|Magne Lyngner||Bacon OSL||Executive producer|
Write a short summary of what happens in the filmWe see a young girl golfing with her father. Practicing her swing. The VO tells us that to master a sport, you need 10 000 hours of practice, We see the girl swing, and purposefully throw her club. Because, even though its just been 20 minutes, she has completely lost her interest.
Cultural/Context information for the juryIn recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.