GOLF

Bronze Eurobest Campaign
ClientFINN.NO
1 of 3 Campaign
Category A06. Retail
TitleGOLF
Product/ServiceONLINE MARKETPLACE FOR SECOND HAND STUFF
Entrant MORGENSTERN Oslo, NORWAY
Idea Creation MORGENSTERN Oslo, NORWAY
Credits
Name Company Position
Sebastian Prestoe Morgenstern Copywriter
Anders Holm Morgenstern Copywriter
Mona Larsen Morgenstern Project manager
Ole Hustad Morgenstern CEO
Philip Notland Morgenstern Designer
Matias & Mathias Bacon OSL Directors
Mari Paus Bacon OSL Producer
Magne Lyngner Bacon OSL Executive producer

Write a short summary of what happens in the film

We see a young girl golfing with her father. Practicing her swing. The VO tells us that to master a sport, you need 10 000 hours of practice, We see the girl swing, and purposefully throw her club. Because, even though its just been 20 minutes, she has completely lost her interest.

Cultural/Context information for the jury

In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?