We see a young cross-country skier flowing up a hill. A mother is watching him. Only, its not her son. Her real son is in fact at the bottom of the hill, without his skis. Utterly hating everything about the sport.
Cultural/Context information for the jury
In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie.
99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?