Title	EQUAL PAY
Brand	IB WOMEN
Product/Service	GENDER PAY GAP
Category	D01. Screens & Events
Entrant	McCANN SPAIN Madrid, SPAIN
Idea Creation	McCANN SPAIN Madrid, SPAIN
Production	LEE FILMS Madrid, SPAIN

Name	Company	Position
Mónica Moro	McCann	Chief Creative Officer
Raquel Martínez, Jon Lavín	McCann	Executive Creative Directors
Ander Mendivil, Ricardo Rovira	McCann	Creative Directors
Mónica Moro, Ander Mendivil	McCann	Copywriters
Ricardo Rovira, Manuel Arranz	McCann	Art Directors
Enrique Moreno	McCann	Technical Director
Marta Torrecillas, Elisa López	McCann	Account team
Mercedes García	McCann	Agency Producer
Sega / Fede	Lee Films	Film Directors
Ángel Recio	Lee Films	Executive Producer
Iván Fernández	Lee Films	Producer
Frank Cañizares	Lee Films	Post production Manager

Write a short summary of what happens in the film

This campaign is built on a premise as ridiculous as it is astonishing; i.e. porn actors protesting for equal pay. Advertising, through creativity, has the ability to cause indignation and this is what we are after with this campaign. While many other campaigns have dealt with the issue, we are taking this conversation to a deeper level and address the obscenity of income inequality. Do all women have to become porn actresses to earn more than a men?. This campaign expresses, in an original and highly revealing way, a problem that must be solved as soon as possible.