THE SNEAKY PILLAR

Bronze Eurobest
ClientDNB
Category A11. Consumer Services
TitleTHE SNEAKY PILLAR
Product/ServiceCAR INSURANCE
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Caroline Riis TRY Creative
Eirik Sørensen TRY Creative
Kristina Skogen TRY Project Manager
Arne Eggen TRY Account Director
Jeppe Gjesti TRY Designer
Ola Narum Berg Bacon Executive Producer
Julien Alary Bacon Grade
Erlend Mjømen Knudsen Bacon Editor
Andreas Bjørseth Bacon Director of Photography
Andreas Riiser Bacon Director

Write a short summary of what happens in the film

We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc. The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was revealed, explaining the new car insurance benefits from DNB. The sneaky pillar was also documented with hidden cameras and aired on Norway's largest TV channels - reminding everyone about a well known insight: That parking pillars can sneak up on you when you least expect it.