Title	THE SNEAKY PILLAR
Brand	DNB
Product/Service	CAR INSURANCE
Category	A11. Consumer Services
Entrant	TRY REKLAME Oslo, NORWAY
Idea Creation	TRY REKLAME Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Caroline Riis	TRY	Creative
Eirik Sørensen	TRY	Creative
Kristina Skogen	TRY	Project Manager
Arne Eggen	TRY	Account Director
Jeppe Gjesti	TRY	Designer
Ola Narum Berg	Bacon	Executive Producer
Julien Alary	Bacon	Grade
Erlend Mjømen Knudsen	Bacon	Editor
Andreas Bjørseth	Bacon	Director of Photography
Andreas Riiser	Bacon	Director

Write a short summary of what happens in the film

We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc. The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was revealed, explaining the new car insurance benefits from DNB. The sneaky pillar was also documented with hidden cameras and aired on Norway's largest TV channels - reminding everyone about a well known insight: That parking pillars can sneak up on you when you least expect it.