| Title | HOME FOR CHRISTMAS |
| Brand | THE NORWEGIAN CANCER SOCIETY |
| Product/Service | CANCER RESEARCH |
| Category |
B13. Not-for-profit / Charity /Government |
|
Entrant
|
KITCHEN Oslo, NORWAY
|
|
Idea Creation
|
KITCHEN Oslo, NORWAY
|
|
Production
|
NICE ONE Oslo, NORWAY
|
Credits
| Ole Andreas Finseth |
Kitchen Leo Burnett |
Art Director |
| Anne Marte Stange Smebye |
Kitchen Leo Burnett |
Copywriter |
| Gry Sagvolden |
Kitchen Leo Burnett |
Copywriter |
| Anett Thulin Røkke |
Kitchen Leo Burnett |
Consultant |
| Karoline Nybakk |
Kitchen Leo Burnett |
Project Manager |
| Henrik Josefsson |
Kitchen Leo Burnett |
Senior Graphic Designer |
| Caroline Weseth |
Kitchen Leo Burnett |
Designer |
| Robin Hansen Tangen |
Nice One |
Director |
| Øyvind Lien Eknes |
Nice One |
Director |
| Ida Holtet Helwig |
Nice One |
Project Manager |
| Runar Blekken |
Nice One |
Photographer |
| Edward Rodriguez |
Nice One |
Sound Technician |
| Tormod Leet |
Nice One |
Photographic Assistant |
| Thomas Refsum |
Nice One |
Film Editor |
| Hilde Aaseth |
Nice One |
Scenographer |
| Maria Mena |
Maria Mena |
Music |
| Arne Thoresen |
The Norwegian Cancer Society |
Special Consultant / Film Producer |
| Tone Barth Henriksen |
The Norwegian Cancer Society |
Project Manager |
Write a short summary of what happens in the film
Each Christmas thousands of young, old, parents and children are bound to their hospital beds alone, fighting cancer. What if we could give them hope that one day they will return home? When one mother couldn’t celebrate Christmas at home with her family, her family brought home to her ...
Cultural/Context information for the jury
The Norwegian Cancer Society is dependent on permanent donors in order to continue their important work. So, each December they have an annual Christmas campaign where they sell Christmas stars to raise money for cancer research. But in December there are so many charitable organizations fighting for donations, that recruitment of permanent donors is difficult.
Whilst people can choose from concrete and easily understandable products from other charities, such as «donate a goat to a village» and «give a warm coat to a cold child», we had to sell Christmas stars against cancer. In order to shine through, we had to concretize the connection between the product (a Christmas star) and the result (money for cancer research), and make the Christmas star an easier choice of donation.