Title | MIEP |
Brand | MIGROS-GENOSSENSCHAFTS-BUND |
Product/Service | RANGE OF CHRISTMAS PRODUCTS |
Category |
A06. Retail |
Entrant
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
Idea Creation
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
Media Placement
|
OMD Zürich, SWITZERLAND
|
PR
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
Production
|
STORIES Zürich, SWITZERLAND
|
Credits
Livio Dainese |
Wirz/BBDO |
Chief Creative Officer |
Fernando Perez |
Wirz/BBDO |
Executive Creative Director |
Dominique Magnusson |
Wirz/BBDO |
Art Director |
Florian Siegrist |
Wirz/BBDO |
Copywriter |
Lia Bellini |
Wirz/BBDO |
Graphic Designer |
Jeremy Küng |
Wirz/BBDO |
Graphic Designer |
Erasmo Palomba |
Wirz/BBDO |
Agency Producer |
Bettina Fässler |
Wirz/BBDO |
Agency Producer |
Catrin Bewersdorff |
Wirz/BBDO |
Client Service Director |
Nadja Stickl |
Wirz/BBDO |
Account Director |
Write a short summary of what happens in the film
Have you ever wondered what makes the beeping sound of a cash register? It is a very little guy with a very big dream.
No one has ever seen him before. In his cozy home office he happily scans every product. Until Christmas comes around. After seeing the delicious food, the Christmas decorations and the pure of joy of people something happens within him. His desire to celebrate Christmas awakens but something just isn’t right.
Our little hero realizes how lonely he actually is. He needs to overcome his biggest fear and show himself.
Cultural/Context information for the jury
The film was made for the largest Swiss retailer Migros and calls for donations. This year Migros also launched a promotion with collectable figures. The film creates a dense emotional atmosphere while simultaneously introducing the characters.
There is no dialogue and therefore no need for dubbing or subtitling, which is preferable for the Swiss market since it has four official languages.