MIEP

ClientMIGROS-GENOSSENSCHAFTS-BUND
Category A06. Retail
TitleMIEP
Product/ServiceRANGE OF CHRISTMAS PRODUCTS
Entrant WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Idea Creation WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Media Placement OMD Zürich, SWITZERLAND
PR WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Production STORIES Zürich, SWITZERLAND
Credits
Name Company Position
Livio Dainese Wirz/BBDO Chief Creative Officer
Fernando Perez Wirz/BBDO Executive Creative Director
Dominique Magnusson Wirz/BBDO Art Director
Florian Siegrist Wirz/BBDO Copywriter
Lia Bellini Wirz/BBDO Graphic Designer
Jeremy Küng Wirz/BBDO Graphic Designer
Erasmo Palomba Wirz/BBDO Agency Producer
Bettina Fässler Wirz/BBDO Agency Producer
Catrin Bewersdorff Wirz/BBDO Client Service Director
Nadja Stickl Wirz/BBDO Account Director

Write a short summary of what happens in the film

Have you ever wondered what makes the beeping sound of a cash register? It is a very little guy with a very big dream. No one has ever seen him before. In his cozy home office he happily scans every product. Until Christmas comes around. After seeing the delicious food, the Christmas decorations and the pure of joy of people something happens within him. His desire to celebrate Christmas awakens but something just isn’t right. Our little hero realizes how lonely he actually is. He needs to overcome his biggest fear and show himself.

Cultural/Context information for the jury

The film was made for the largest Swiss retailer Migros and calls for donations. This year Migros also launched a promotion with collectable figures. The film creates a dense emotional atmosphere while simultaneously introducing the characters. There is no dialogue and therefore no need for dubbing or subtitling, which is preferable for the Swiss market since it has four official languages.