BORING BOY

ClientVOLKSWAGEN AG
Category A05. Automotive
TitleBORING BOY
Product/ServiceGOLF SPORTSVAN JOIN
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement PHD GERMANY Düsseldorf, GERMANY
Production SOUP FILMPRODUKTION Berlin, GERMANY
Production 2 PIRATES 'N PARADISE Düsseldorf, GERMANY
Production 3 MOKOH MUSIC Berlin, GERMANY
Production 4 STUDIO FUNK Hamburg, GERMANY
Additional Company VOLKSWAGEN Wolfsburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Tobias Ahrens Grabarz & Partner Group CD
Jakob Eckstein Grabarz & Partner Creative Director
Matthias Preuss Grabarz & Partner Creative Director
Ralf Lukowsky Grabarz & Partner Art Director
Raphael Klawuhn Grabarz & Partner Copywriter
Jan Isterling Grabarz & Partner Group Head Account Management
Jasmin Schwarzinger Grabarz & Partner Account Manager
Axel Doepner Grabarz & Partner Agency Producer
Lutz Kothe Volkswagen AG Head of Marketing
Jörn Hartig Volkswagen AG Head of Integrated Communication
Henning Teichmann Volkswagen AG Advertising Manager
SOUP Filmproduktion GmbH, Berlin SOUP Filmproduktion GmbH, Berlin Film Production
Scott Pickett SOUP Filmproduktion GmbH, Berlin Director
Crighton Bone SOUP Filmproduktion GmbH, Berlin DOP
Pirates 'N Paradise Berlin GmbH Pirates 'N Paradise Berlin GmbH Post Production
Stephan Moritz Mokoh Music GmbH Music
Studio Funk Hamburg Studio Funk Hamburg Sound Studio
phd, Düsseldorf phd, Düsseldorf Media Agency
Philip Ogassa Arri Mitte Berlin Colour Grading

Write a short summary of what happens in the film

Our TVC tells the emotional story of the world’s most boring boy. He was so boring that as soon as he’d open his mouth, people around him would immediately fall asleep. The condition has made his life difficult since childhood, especially when it came to finding a girlfriend or, later, the love of his life. Until he finally meets the one who manages to stay awake – well, at least while driving – thanks to Fatigue Detection in her car.