| Title | THE BLIND PHOTOGRAPHER |
| Brand | VOLKSWAGEN AG |
| Product/Service | VOLKSWAGEN ARTEON |
| Category |
E03. Online: Fiction & Non-Fiction |
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Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
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Idea Creation
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GRABARZ & PARTNER Hamburg, GERMANY
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Media Placement
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PHD GERMANY Frankfurt, GERMANY
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Production
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BUBBLES FILM Berlin, GERMANY
|
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Production 2
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SOHO ALTONA POSTPRODUCTION Hamburg, GERMANY
|
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Production 3
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BLUT Hamburg, GERMANY
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Production 4
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WIDE PRODUCTION HAMBURG, GERMANY
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Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
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Credits
| Ralf Heuel |
Grabarz & Partner |
CCO |
| Reinhard Patzschke |
Grabarz & Partner |
CEO |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Julijus Rebic |
Grabarz & Partner |
Creative Director |
| Roman Jonsson |
Grabarz & Partner |
Creative Director |
| Svein Olsen |
Grabarz & Partner |
Art Director |
| Navid Shahabi |
Grabarz & Partner |
Art Director |
| Artur Schäfer |
Grabarz & Partner |
Art Director |
| Erwin Lorenz |
Grabarz & Partner |
Art Director |
| Sandra Kemmer |
Grabarz & Partner |
Copywriter |
| Tim Berger |
Grabarz & Partner |
Copywriter |
| Tim Heller |
Grabarz & Partner |
Copywriter |
| Phillip von Schwerin |
Grabarz & Partner |
Copywriter |
| Dirk Lanio |
Grabarz & Partner |
Group Head Digital |
| Ina Croissier |
Grabarz & Partner |
Etatdirektor Digital |
| Garnet Matthiesen, Anusha Atreya |
Grabarz & Partner |
Art Buying |
| Felix Otterski, Vanessa Barz |
Grabarz & Partner |
Graphic Designer |
| Axel Doepner, Michael Güntner |
Grabarz & Partner |
Agency Producer |
| Felix Albers, Ann-Katrin Erich |
Grabarz & Partner |
Motion Design |
| Valerie Gast, Oliver Waldmann |
Grabarz & Partner |
Strategy |
| Xavier Chardon |
Volkswagen AG |
Marketing Director Volkswagen |
| Jutta Friese |
Volkswagen AG |
Head of Content Management |
| Mirja Schneider |
Volkswagen AG |
Head of Website Content & Digital Communication |
| Hicran Tekin |
Volkswagen AG |
Project Management Website Content & Digital Communication |
| Bubbles Film GmbH |
Bubbles Film GmbH |
Film Production |
| TJ O’Grady |
Bubbles Film GmbH |
Director |
| soho-altona |
soho-altona |
Post Production |
| Timo Blunk |
BLUT Hamburg |
Music |
| Pete Eckert |
- |
Photographer Artworks |
| David Daub |
Wildfox running |
Social Media Photographer |
Write a short summary of what happens in the film
The new Arteon is captured in a way that has never been seen before: by the blind photographer, Pete Eckert. The fascinating result of a five days photoshoot is an unscripted online documentary that showed how he approached the new Arteon and created an image in his mind’s eye using his senses: hearing, touch and memory. After he has defined this image in his mind’s eye, he recreates this image with the help of different coloured lights, time exposure and his analogue camera, making his imaginary picture visible. The results of Pete’s artwork proved you don’t need eyes to see beauty.
Cultural/Context information for the jury
With the new Arteon, Volkswagen launched a new model on the market in 2017 that appeals to a brand new target group: design lovers. And it was precisely this group that we wanted to convince of the beauty of our new fastback-saloon.