”ALONE”

Title”ALONE”
BrandTHE SALVATION ARMY FINLAND
Product/ServiceCHARITY
Category B13. Not-for-profit / Charity /Government
Entrant THE SALVATION ARMY FINLAND Helsinki, FINLAND
Idea Creation MAKE IT SIMPLE Helsinki, FINLAND
Production OTTO PRODUCTION Helsinki, FINLAND
Production 2 HUMINA Helsinki, FINLAND
Credits
Name Company Position
Jarkko Tuuri, Jukka Mannio Make it Simple Creative Director
Pia Eiro Make it Simple Account Director
Anne Fredriksson The Salvation Army Finland Marketing Director
Markus Virpiö Otto Production Director
Risto Nikkilä Otto Production Producer
Pirjo Ketola Vizeum Account Director
Hena Blomberg Otto Production DOP
Humina Humina Sound

Write a short summary of what happens in the film

Alienation means that social contacts and networks disappear. A person is left alone in the midst of trouble. This point of view is dramatized by a simple visual idea: a deserted city.

Cultural/Context information for the jury

The Salvation Army Finland is one of the best-known charitable organizations in Finland. The new “Help People” fundraising campaign was launched in 2017. It helps people in need: young adults, families and senior citizens that are alienated from the society.