ROAD SAFETY : 45 YEARS OF CONTROVERSY, 5 TIMES FEWER CASUALTIES

Short List
ClientSÉCURITÉ ROUTIÈRE / ROAD SAFETY
Category A12. Corporate Social Responsibility (CSR) / Corporate Image
TitleROAD SAFETY : 45 YEARS OF CONTROVERSY, 5 TIMES FEWER CASUALTIES
Product/ServiceROAD SAFETY
Entrant LA CHOSE Paris, FRANCE
Idea Creation LA CHOSE Paris, FRANCE
Production LA CHOSE Paris, FRANCE
Credits
Name Company Position
Pascal Grégoire la chose Chief creative officer
Charles Flamand la chose Copywriter
Alexandre Fort la chose Art Director
Nicolas Buisset la chose Head of production
Das Ding Das Ding Production Company
THE / Das Ding THE / Das Ding Music production
Géry Bouchez Géry Bouchez Post Production Manager

Write a short summary of what happens in the film

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones.

Cultural/Context information for the jury

Beginning July 2018, the authorized speed on 400,000 kms of two-way roads without a dividing line will be reduced to 80 km/h. All too predictably, this new road safety initiative is far from eliciting unanimity within the French public.