TOCHKA BANK. ENTREPRENEURED IN THE HEAD
| Title | TOCHKA BANK. ENTREPRENEURED IN THE HEAD |
| Brand | TOCHKA BANK |
| Product/Service | TOCHKA BANK |
| Category |
B10. B2B |
|
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Production
|
DADDY'S FILM Moscow, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
Creative Director |
| Daria Ovechkina |
Voskhod |
Copywriter |
| Anton Rozhin |
Voskhod |
Copywriter |
| Ilya Naischuller |
free |
Director |
Write a short summary of what happens in the film
Doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And Bank know it, because it’s his life too.
Cultural/Context information for the jury
Small business in Russia exists "not because of, but in spite of": a difficult economic situation, bureaucracy, ultra-high competition... to overcome these difficulties, you need to really "hurt" your idea, and this is the slogan of the campaign "Take the whole head!".