CROSSABILITY

TitleCROSSABILITY
BrandSALVADOR ASSOCIATION
Product/ServiceSALVADOR ASSOCIATION
Category B13. Not-for-profit / Charity /Government
Entrant PARTNERS Lisbon, PORTUGAL
Idea Creation PARTNERS Lisbon, PORTUGAL
Production GARAGE Lisbon, PORTUGAL
Credits
Name Company Position
Ivo Purvis Partners Executive Creative Director
Pedro Lima Partners Creative Director
Vasco Thomaz Partners Creative Director
Miguel Santos Partners Designer
Francisco Magalhães Partners Producer
João Pereira Partners Planner

Write a short summary of what happens in the film

12 crossfit athletes are submitted to the "toughest workout ever" in a new sport called CrossAbility. 3 different exercises inspired by the obstacles disabled people have to go through every day to get to public spaces.

Cultural/Context information for the jury

The lack of accessibility for handicap people in Portugal is a big problem. Although European legislation rules that public spaces have to be accessible for disabled people. The truth is that more than 86% doesn’t follow the rules. Associação Salvador wanted to increase the public awareness for this problem and pressure politics decision makers to change the current scenario. Crossfit is a worldwide phenomenon with more than 13000 gyms across 120 countries worldwide. The strategy was to use the strength of this community very engaged in the mobility topic to ignite a conversation about the lack of it.