ADOLF'S ONLINE STRATEGY

TitleADOLF'S ONLINE STRATEGY
BrandGESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
Product/ServiceGESICHT ZEIGEN!
Category B13. Not-for-profit / Charity /Government
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Production SINUS AV STUDIO Frankfurt, GERMANY
Additional Company GESICHT ZEIGEN! Berlin, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Germany Chief Creative Officer
Tim Stuebane Ogilvy Germany Managing Director Creative
Philipp Bertisch, Stephan Westerwelle Ogilvy Germany Art Director
Holly Attril, Anke Roell Ogilvy Germany Copywriter
Max Brunner, Constanze Kobe Ogilvy Germany Account Management
Leni Riefenstahl Freelancer (+) Director
Mathias Koehler Ogilvy Avid Studio Editor
Sophia Oppermann, Rebecca Weis Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. Advertiser's Supervisor

Write a short summary of what happens in the film

We made Adolf Hitler himself explain the right-wing social media state. Through a reworked version of the Nazi propaganda film “Triumph des Willens” (directed by Leni Riefenstahl) we enabled Hitler to share his online strategy in an online video speaking to the German youth. Stating how he wants to attract and mobilize new followers in the future.

Cultural/Context information for the jury

Fascism is conquering the internet. Right-wing populists are abusing the web and using social networks to attract people through propaganda. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members.