| Title | MY DAD |
| Brand | SJ |
| Product/Service | SWEDISH RAILWAYS |
| Category |
A07. Travel |
|
Entrant
|
TBWA\STOCKHOLM, SWEDEN
|
|
Idea Creation
|
TBWA\STOCKHOLM, SWEDEN
|
|
Production
|
BRF FILMS Stockholm, SWEDEN
|
Credits
| Johannes Ivarsson |
TBWA Stockholm |
Copywriter |
| Alexander Fredlund |
TBWA Stockholm |
Art Director |
| Kalle Widgren |
TBWA Stockholm |
Creative Director |
| Pernille Nylen Janze |
TBWA Stockholm |
Account Manager |
| Per Olholt |
TBWA Stockholm |
Account Director |
| Christian Styffe |
TBWA Stockholm |
Designer |
| Anders Hallberg |
BRF Films |
Director |
| Rikard Åström |
BRF Films |
Executive Producer |
Write a short summary of what happens in the film
The true story of a little girl (Hannah) who is proudly talking about her dad on a train, as little girls often do. But it seems her claims are quite contradictory. In the end, it turns out she has two dads.
Cultural/Context information for the jury
Sweden is one of the most inclusive and liberal countries in the world. But the rise of the far-right party (it's now the second biggest party in the country, which is unheard of in Swedish history) has brought that into question – in short, they want Sweden to be less inclusive and liberal. One of Sweden's most powerful brands – SJ (Swedish Railways) – decided to let people know how they feel...