| Title | DISASTERS |
| Brand | UNICEF |
| Product/Service | CHILDREN'S CHARITY |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
|
TBWA\STOCKHOLM, SWEDEN
|
|
Idea Creation
|
TBWA\STOCKHOLM, SWEDEN
|
|
Production
|
BACON FILM Stockholm, SWEDEN
|
Credits
| Kalle Håkanson |
TBWA Stockholm |
Copywriter |
| Alexander Fredlund |
TBWA Stockholm |
Art Director |
| Johannes Ivarsson |
TBWA Stockholm |
Copywriter |
| Fanny von Pongracz |
TBWA Stockholm |
Designer |
| Kalle Widgren |
TBWA Stockholm |
Creative Director |
| Per Olholt |
TBWA Stockholm |
Account Director |
| Pernille Nylen Janze |
TBWA Stockholm |
Account Manager |
| Bart Timmer |
Bacon |
Director |
| Richard Björlin |
Bacon |
Executive Producer |
Write a short summary of what happens in the film
Wee see a number of parents who think their children are subjected to "disastrous things" such as portraying a banana in a play. In the end, this clashes with the disasters Unicef helps children from everyday.
Cultural/Context information for the jury
Overly sensitive parents with strong opinions on their children's welfare are growing rapidly in Sweden and becoming a real problem for kindergarten personell, teachers, coaches etc. And since parents are an important target group for Unicef, we decided to help them (and others) see the bigger picture during Christmas.