THE BEST THINGS IN LIFE ARE FREE (DON'T MISS THEM)
| Title | THE BEST THINGS IN LIFE ARE FREE (DON'T MISS THEM) |
| Brand | ING |
| Product/Service | ING BELGIUM |
| Category |
A11. Consumer Services |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
CARAT Brussels, BELGIUM
|
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
CZAR Brussels, BELGIUM
|
|
Production 2
|
SONHOUSE Brussels, BELGIUM
|
|
Production 3
|
WITH MILK Gardens, South Africa, SOUTH AFRICA
|
Credits
| Jens Mortier |
mortierbrigade |
Creative Director |
| Joost Berends |
mortierbrigade |
Creative Director |
| Philippe De Ceuster |
mortierbrigade |
Creative Director |
| Danny Vissers |
mortierbrigade |
Copywriter |
| Sven Van Hooydonck |
mortierbrigade |
Art Director |
| Charlotte Coddens |
mortierbrigade |
Head of Production |
| Tom Verhoeven |
mortierbrigade |
Account Director |
| Lisa De Roeck |
mortierbrigade |
Producer |
| Dorien Mathijssen |
mortierbrigade |
Strategic Planner |
| Anne-Cécile Collignon |
mortierbrigade |
PR Manager |
| Jonas Van Bael |
mortierbrigade |
Social Media Manager |
| Vito Latorrata |
mortierbrigade |
DTP / Graphic Designer |
| Pieter Nijs |
mortierbrigade |
Digital Director |
| Melissa Tack |
mortierbrigade |
Digital Project Manager |
| Kristoffer Borgli |
Czar |
Director |
| Eurydice Gysel |
Czar |
Executive Producer |
| Maarten De Sutter |
Czar |
Producer |
| Håvard Byrkjeland |
|
DOP |
| Joost Van Kerckhove |
|
Colour Grading |
| Robin De Praetere |
Czar |
VFX |
| Alain Dessauvage |
|
Editor |
| Christophe Gérard |
Sonhouse |
Sound Engineer |
Write a short summary of what happens in the film
Last Christmas season, ING Belgium wanted to put its ING Lion Account in the
spotlight. We created a smart campaign showing that the most beautiful things in life
are free… like the ING Lion Account. This film is an ode to missed opportunities. It features a man who awkwardly fails to catch wonderful things, without even realising it. When he passes a beautiful waterfall, he’s texting on his mobile phone and therefore he doesn’t see the beauty of it. Even when a beautiful girl crosses his path he doesn’t realize the romantic potential of this
encounter. Back home he’s going through his mail and finds the ING envelope that offers him a free ING Lion Account. He looks closely at it but again fails to see this fantastic opportunity. Well, just make sure you (the audience) don’t miss out on the free things in life.