THEY FINALLY HAVE ARRIVED
|Category||A13. Not-for-profit / Charity / Government|
|Title||THEY FINALLY HAVE ARRIVED|
|Entrant||MORTIERBRIGADE Brussels, BELGIUM|
|Idea Creation||MORTIERBRIGADE Brussels, BELGIUM|
|PR||MORTIERBRIGADE Brussels, BELGIUM|
|Production||CZAR Brussels, BELGIUM|
|Production 2||MORTIERBRIGADE Brussels, BELGIUM|
|Jens Mortier||mortierbrigade||Creative Director|
|Joost Berends||mortierbrigade||Creative Director|
|Philippe De Ceuster||mortierbrigade||Creative Director|
|Laurie Lacourt||mortierbrigade||Art Director|
|Zoé De Priester||mortierbrigade||Copywriter|
|Charlotte Coddens||mortierbrigade||Head of Production|
|Dorien Mathijssen||mortierbrigade||Strategic Planner|
|Anne-Cécile Collignon||mortierbrigade||PR Manager|
|Sophie Bayeul||mortierbrigade||Head of Studio|
|Laura Deknock||mortierbrigade||Digital Strategic Planner|
|Jonas Van Bael||mortierbrigade||Social Media Manager|
|Eurydice Gysel||Czar||Executive Producer|
|Maarten De Sutter||Czar||Producer|
|Martijn Melis||Director of Photography|
|Silke De Rycke||Art Director|
|Robin De Praetere||Czar||Editor|
|Joost Van Kerckhove||Colour Grading|
|Bieke De Keersmaecker||Czar||Post Producer|
Write a short summary of what happens in the filmWe follow 8 girls between the ages of 10 and 14. They are impatiently waiting for their breasts to arrive. The first sign that they are turning into women. The film shows the intimate moments of those girls, dreaming of their future breasts (looking at other girls that already have them, looking at themselves in the mirror, stuffing their bra, touching themselves,…). Finally, one of the girls feels it has started. The message appears: "Finally they’ve arrived, now make sure they never have to go". Followed by the facts: "1 out of 8 women gets breast cancer and the CTA: Have them checked".
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.