THEY FINALLY HAVE ARRIVED

Short List
ClientPINK RIBBON
Category A13. Not-for-profit / Charity / Government
TitleTHEY FINALLY HAVE ARRIVED
Product/ServicePINK RIBBON
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
PR MORTIERBRIGADE Brussels, BELGIUM
Production CZAR Brussels, BELGIUM
Production 2 MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Jens Mortier mortierbrigade Creative Director
Joost Berends mortierbrigade Creative Director
Philippe De Ceuster mortierbrigade Creative Director
Laurie Lacourt mortierbrigade Art Director
Catherine Hermans mortierbrigade Copywriter
Zoé De Priester mortierbrigade Copywriter
Charlotte Coddens mortierbrigade Head of Production
Olivia Naudts mortierbrigade Producer
Dorien Mathijssen mortierbrigade Strategic Planner
Anne-Cécile Collignon mortierbrigade PR Manager
Sophie Bayeul mortierbrigade Head of Studio
Laura Deknock mortierbrigade Digital Strategic Planner
Jonas Van Bael mortierbrigade Social Media Manager
Marit Weerheijm Czar Director
Eurydice Gysel Czar Executive Producer
Maarten De Sutter Czar Producer
Martijn Melis Director of Photography
Silke De Rycke Art Director
Robin De Praetere Czar Editor
Joost Van Kerckhove Colour Grading
Bieke De Keersmaecker Czar Post Producer

Write a short summary of what happens in the film

We follow 8 girls between the ages of 10 and 14. They are impatiently waiting for their breasts to arrive. The first sign that they are turning into women. The film shows the intimate moments of those girls, dreaming of their future breasts (looking at other girls that already have them, looking at themselves in the mirror, stuffing their bra, touching themselves,…). Finally, one of the girls feels it has started. The message appears: "Finally they’ve arrived, now make sure they never have to go". Followed by the facts: "1 out of 8 women gets breast cancer and the CTA: Have them checked".

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

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Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.