| Title | MATCH MADE IN HEL |
| Brand | FINNAIR AND FINAVIA |
| Product/Service | FINNAIR FLIGHTS AND HELSINKI AIRPORT AS CONNECTION HUB |
| Category |
E03. Online: Fiction & Non-Fiction |
|
Entrant
|
TBWA\HELSINKI, FINLAND
|
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
|
Idea Creation 2
|
MIRUM AGENCY Helsinki, FINLAND
|
|
Media Placement
|
DAGMAR Helsinki, FINLAND
|
|
PR
|
TBWA\HELSINKI, FINLAND
|
|
Production
|
TBWA\HELSINKI, FINLAND
|
|
Production 2
|
MIRUM AGENCY Helsinki, FINLAND
|
|
Additional Company
|
FINAVIA Vantaa, FINLAND
|
|
Additional Company 2
|
FINNAIR Vantaa, FINLAND
|
Credits
| Katja Siberg |
Finavia |
SVP Marketing, Corporate Communications and Customer Experience, CMO |
| Anna Tuomi |
Finavia |
Head of Marketing |
| Olli Lehtonen |
Finavia |
Digital Marketing Manager |
| Rosa Kojonkoski |
Finavia |
Project Manager |
| Hanna Seppä |
Finnair |
Marketing Manager Asia |
| Susanne Nyman |
Finnair |
Head of Global Brand & Marketing Communications |
| Johanna Jäkelä |
Finnair |
CMO and VP Brand, Marketing & Customer Loyalty |
| Heidi Cheng |
Finnair |
Marketing Consultant |
| Tuire Melander |
Finnair |
Marketing Consultant |
| Joni Tillström |
Finnair |
Digital Marketing Manager |
| Tiina Leppänen |
Finnair |
Marketing and Production Consultant |
| Mikko Pietilä |
TBWA\Helsinki |
Executive Creative Director |
| Simone Bocedi |
TBWA\Helsinki |
Senior Content Strategist |
| Annika Wiksten |
TBWA\Helsinki |
Account Manager |
| Lili Ermezei |
Mirum Agency |
Chief Experience Officer |
| Vanessa Bade |
Mirum Agency |
Account Director |
| Timo Silvennoinen |
Mirum Agency |
Senior Copywriter |
| Bruno Leo Ribeiro |
Mirum Agency |
Senior Art Director |
| Joni Furstenborg |
TBWA\Helsinki |
Art Director |
| Virpi Grönlund |
TBWA\Helsinki |
Client Partner |
| Henrietta Tastula |
TBWA\Helsinki |
Content Producer |
| Tuija Torikka |
Mirum Agency |
Web Developer |
| Mya Rydman |
Mirum Agency |
Designer |
| Joel Wiren |
Mirum Agency |
Motion Designer and Web Developer |
| Annika Hätönen |
Dagmar |
Strategist |
| Johanna Pekari |
Dagmar |
Strategist |
| Sirke Käkelä |
Dagmar |
Client Manager |
| Mikko Mantere |
Dagmar |
Digital Manager |
| Henriikka Ylärakkola |
Dagmar |
Digital Manager |
| Lauri Permanto |
Dagmar |
Digital Planner |
| Juhana Hokkanen |
TBWA\Helsinki |
Head of Creative Technology |
Write a short summary of what happens in the film
S.P. Novak is a famous American sci-fi writer with a little secret: no one knows who she is. She is about to get her portrait taken and reveal her identity for the first time by one of her biggest fans, Johnny, a talented photographer from Seoul.
The photoshoot takes place in Helsinki, but things don’t go as planned...
East and West Side Story is a short film about encounters that only become meaningful once you take a closer look.
Cultural/Context information for the jury
Finnair and Helsinki Airport have been connecting East and West via Helsinki every day for over 35 years. This is why everything that we have done for the campaign had to have two sides, and a connection point in the middle.
The East and West are culturally very different, but the emotions and experiences people go through are universal and common to both sides. In order to show the differences and similar treats between the two sides, we used split screens as a mean of storytelling.
To show two sides of the story we had not one but two directors, one from the East and one from the West, each shooting and editing his own point of view. The result is an experimental film with two points of views merging into a beautiful story.