THE DUMB WALLPAPER EXPERIMENT
Title | THE DUMB WALLPAPER EXPERIMENT |
Brand | CLAS OHLSON |
Product/Service | RETAIL |
Category |
B06. Retail |
Entrant
|
KING Stockholm, SWEDEN
|
Idea Creation
|
KING Stockholm, SWEDEN
|
Production
|
B-REEL Stockholm, SWEDEN
|
Production 2
|
ALWAYS FRANK Stockholm, SWEDEN
|
Credits
Christoffer Dymling |
King |
Copywriter |
Linnea Gardefjord |
King |
Art Director |
Jesper Stein |
King |
Art Director |
Johan Tesch |
King |
Digital Director |
Pernilla Berg |
King |
Project Manager |
Åsa Slättegård |
King |
Production Manager |
Per Wilson |
King |
Planner |
Michaela Wetje |
King |
Planner |
Calle Cassel |
King |
Graphic Designer |
Frank Hollingworth |
King |
Creative Director |
Sunit Mehrotra |
King |
CEO |
Lotta Lyrå |
CLAS OHLSON |
CEO |
Jacob Steen |
CLAS OHLSON |
Chief Growth Officer |
Jeff Jacket |
CLAS OHLSON |
Group Marketing Manager |
Henry Moore Selder |
Bacon |
Director |
Carl Linder |
Bacon |
Producer |
Christian Rehnfors |
Giants & Toys |
Executive Producer |
Mattias Coldén |
Always Frank |
Agency Producer |
Johan Svensson |
Always Frank |
Agency Producer |
Write a short summary of what happens in the film
Clas Ohlson is one of the biggest home retail stores in the Nordics. Previously they’ve been known to have everything and anything at affordable prices. Now they wanted to build an emotional connection to their customers and launch their new brand promise “A better home”.
This film is about showing people that Clas Ohlson really cares about life at home. And right now one of the biggest issues that people have at home is that the mobile phone has taken over. In this film we conduct an experiment to see what would happen if you let a family live without their phones when they’re at home. To our help we used a wall paper that blocks out mobile signals so it would be easier for the family not to cheat...