THE DUMB WALLPAPER EXPERIMENT

TitleTHE DUMB WALLPAPER EXPERIMENT
BrandCLAS OHLSON
Product/ServiceRETAIL
Category B06. Retail
Entrant KING Stockholm, SWEDEN
Idea Creation KING Stockholm, SWEDEN
Production B-REEL Stockholm, SWEDEN
Production 2 ALWAYS FRANK Stockholm, SWEDEN
Credits
Name Company Position
Christoffer Dymling King Copywriter
Linnea Gardefjord King Art Director
Jesper Stein King Art Director
Johan Tesch King Digital Director
Pernilla Berg King Project Manager
Åsa Slättegård King Production Manager
Per Wilson King Planner
Michaela Wetje King Planner
Calle Cassel King Graphic Designer
Frank Hollingworth King Creative Director
Sunit Mehrotra King CEO
Lotta Lyrå CLAS OHLSON CEO
Jacob Steen CLAS OHLSON Chief Growth Officer
Jeff Jacket CLAS OHLSON Group Marketing Manager
Henry Moore Selder Bacon Director
Carl Linder Bacon Producer
Christian Rehnfors Giants & Toys Executive Producer
Mattias Coldén Always Frank Agency Producer
Johan Svensson Always Frank Agency Producer

Write a short summary of what happens in the film

Clas Ohlson is one of the biggest home retail stores in the Nordics. Previously they’ve been known to have everything and anything at affordable prices. Now they wanted to build an emotional connection to their customers and launch their new brand promise “A better home”. This film is about showing people that Clas Ohlson really cares about life at home. And right now one of the biggest issues that people have at home is that the mobile phone has taken over. In this film we conduct an experiment to see what would happen if you let a family live without their phones when they’re at home. To our help we used a wall paper that blocks out mobile signals so it would be easier for the family not to cheat...