A101. LIVELY APARTMENTS, LOVELY NEIGHBOURS

ClientA101
Category A11. Consumer Services
TitleA101. LIVELY APARTMENTS, LOVELY NEIGHBOURS
Product/ServiceA101 HOUSING COMPLEX
Entrant TUTKOVBUDKOV Volgograd, RUSSIA
Idea Creation TUTKOVBUDKOV Volgograd, RUSSIA
Production KINOPRAVDA Barcelona, SPAIN
Production 2 STEREOTACTIC Moscow, RUSSIA
Credits
Name Company Position
Dmitry Tutkov TUTKOVBUDKOV Creative Director
Dmitry Kostuchenko TUTKOVBUDKOV Art Director
Oleg Barinboim TUTKOVBUDKOV Creative Director
Marina Baldenkova TUTKOVBUDKOV Copywriter
Kinopravda Kinopravda Director

Write a short summary of what happens in the film

A101 apartments are not only lovely but lively — the ones where you can start living in right after settling, since A101 includes furnishing and decor with the purchase. This is why we are showcasing the exuberant life stories instead of the apartments itself. In order to bring this idea to life, we made seven separate TVCs highlighting A101 unique features, and then produced a centrepiece story for Cinemas where we gathered all characters and families. This is a story that connects them all inside the A101 Universe, and the other families are zoomed in on the separate events (and separate apartments) in these people’s lives. A detail like this serves to create depth in the narrative and makes for a surprising Easter egg for a keen viewer.