Title	A101. LIVELY APARTMENTS, LOVELY NEIGHBOURS
Brand	A101
Product/Service	A101 HOUSING COMPLEX
Category	A11. Consumer Services
Entrant	TUTKOVBUDKOV Volgograd, RUSSIA
Idea Creation	TUTKOVBUDKOV Volgograd, RUSSIA
Production	KINOPRAVDA Barcelona, SPAIN
Production 2	STEREOTACTIC Moscow, RUSSIA

Name	Company	Position
Dmitry Tutkov	TUTKOVBUDKOV	Creative Director
Dmitry Kostuchenko	TUTKOVBUDKOV	Art Director
Oleg Barinboim	TUTKOVBUDKOV	Creative Director
Marina Baldenkova	TUTKOVBUDKOV	Copywriter
Kinopravda	Kinopravda	Director

Write a short summary of what happens in the film

A101 apartments are not only lovely but lively — the ones where you can start living in right after settling, since A101 includes furnishing and decor with the purchase. This is why we are showcasing the exuberant life stories instead of the apartments itself. In order to bring this idea to life, we made seven separate TVCs highlighting A101 unique features, and then produced a centrepiece story for Cinemas where we gathered all characters and families. This is a story that connects them all inside the A101 Universe, and the other families are zoomed in on the separate events (and separate apartments) in these people’s lives. A detail like this serves to create depth in the narrative and makes for a surprising Easter egg for a keen viewer.