127 YEARS OF HARD WORK. IN A COCKTAIL?
| Title | 127 YEARS OF HARD WORK. IN A COCKTAIL? |
| Brand | O.P. ANDERSON |
| Product/Service | O.P. ANDERSON |
| Category |
B01. Food & Drink |
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Entrant
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UNCLE UNICORN GOTHENBURG, SWEDEN
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Idea Creation
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UNCLE UNICORN GOTHENBURG, SWEDEN
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Production
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GIANTS & TOYS Stockholm, SWEDEN
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Additional Company
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ALTIA / O.P. ANDERSON Stockholm, SWEDEN
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Credits
| Markus Lindsjö |
Uncle Unicorn |
Creative Director / Art Director |
| Niklas Moberg |
Uncle Unicorn |
Copywriter |
| Jakob Eriksson |
Uncle Unicorn |
Art Director |
| Melina Aristiadou |
Uncle Unicorn |
Client Director |
| Ida Olm |
Uncle Unicorn |
Account Manager |
| Jessica Troedson |
Uncle Unicorn |
Account Director |
| Henrik Sundgren |
Giants & Toys |
Director |
| Christian Rehnfors |
Giants & Toys |
Executive Producer |
| Marcus Henricsson |
Giants & Toys |
Producer |
| Inna Cahnbley |
Altia O.P. Anderson |
Marketing Director |
| Mika Raukko |
Altia O.P. Anderson |
Senior Brand Manager |
Write a short summary of what happens in the film
There are few things more associated with Swedish traditions than O.P Anderson aquavit. And it’s been consumed exactly the same for the past 127 years. Neat.
Now, more than a century after it was first bottled, O.P. Anderson has decided to break into the cocktail category, a decision that of course upsets the traditionalists.
Cultural/Context information for the jury
O.P. Anderson is equal to an aquavit to be consumed neat. No one thinks of it as something to use blending cocktails.