THE SMILE

ClientAMF
Category A11. Consumer Services
TitleTHE SMILE
Product/ServiceOCCUPATIONAL PENSION
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement MINDSHARE Stockholm, SWEDEN
Production PAROLL Stockholm, SWEDEN
Production 2 CHIMNEY Stockholm, SWEDEN
Additional Company ICON FILM Bucharest, ROMANIA
Additional Company 2 F&B FACTORY Gothenburg, SWEDEN
Credits
Name Company Position
Jacob Nelson Forsman & Bodenfors Copywriter
Evelina Rönnung Forsman & Bodenfors Art Director
Leif Sorte Forsman & Bodenfors Account Supervisor
Anna Daniel Forsman & Bodenfors Account Director
Lena Birnik Forsman & Bodenfors Account Manager
Julia Blomquist Forsman & Bodenfors Planner
Magnus Kennhed Forsman & Bodenfors Agency Producer
Andrea Kellerman Forsman & Bodenfors Designer
Kalle Garmark Forsman & Bodenfors Motion Graphic Designer
Tomas Jonsgården Reform Film Director
Magnus Åkerstedt Reform Film Producer
Rasmus Videbæk Reform Film Cinematographer
Serban Porupca Reform Film Production Designer
Oana Paunescu Reform Film Costume Designer
Gregers Dohn Chimney, Stockholm Editor
Jean-Clement Soret MPC, London Telecine
Frippe Jonsäter Chimney, Stockholm Sound Design
Laurent Perez Del Mar Laurent Perez Del Mar Music Composer
Jesper Gadeberg Jesper Gadeberg Music Stylist
Cecilia Rosendahl-Lavén AMF Head of Marketing and Communications
Åsa Ambuhm AMF Brand Manager
Lisa Pettersson-Noord AMF Campaign Manager

Write a short summary of what happens in the film

For 500 years, the world has wondered why Mona Lisa smiles. In this film for AMF (Sweden’s biggest fund for occupational pension) we present the long awaited answer.