DRUMMER RABBIT

TitleDRUMMER RABBIT
BrandYAPI KREDI
Product/ServiceMOBILE BANKING
Category B11. Consumer Services
Entrant YAPI KREDI PRIVATE BANK Istanbul, TURKEY
Idea Creation PUNCH Istanbul, TURKEY
Production KRAKEN ISTANBUL, TURKEY
Credits
Name Company Position
Musa Paca Punch Creative Director
Mert Senturk Punch Head of Art
Mehmet Kizilay Kraken Director

Write a short summary of what happens in the film

The film takes place on a login screen where a user repeatedly types and gets his password wrong. The animal in the password transforms with each wrong attempt as the frustration takes over, introducing Retina ID as a better and faster way to login.

Cultural/Context information for the jury

People are bad at remembering their passwords. They get frustrated when they remember the password wrong. That is why Yapi Kredi became the first bank in Europe to add Retina ID as a login option to its digital banking app introducing a faster and easier way to login. Most people in Turkey use animal names in their passwords. The trend is also true for the world with pet names being the most used* password for login. *source: https://www.itproportal.com/2013/08/01/google-reveals-top-10-popular-passwords-pets-lead-the-pack/