TOTALLY WEIRD

ClientPIMENTO
Category B01. Food & Drink
TitleTOTALLY WEIRD
Product/ServicePIMENTO
Entrant ANIMALS AND YOU PARIS, FRANCE
Idea Creation ANIMALS AND YOU PARIS, FRANCE
Production SCHMOOZE Paris, FRANCE
Credits
Name Company Position
Manoëlle Van der Vaeren Animals and You Executive Creative Director
Pierre Cauret Animals and You Art Director
Régis Saillard Redge.TV Illustrator/Graphic Designer
Véronique Caraux Redge.TV Illustrator/Graphic Designer
Gregoire Galian Schmooze Sound Production
Florence Larroque Animals and You Agency Producer
Eric Dalsace Pimento CEO - Founder

Write a short summary of what happens in the film

A man is asleep on the beach. A drop from the sky falls into his mouth. He starts to grow taller. Another man joins him with a bottle of Pimento and gives him a sip…he grows even more… becoming taller than the second man, who also takes a sip and grows taller too. They then hand the bottle to each other, both growing taller as they do so. The bottle falls onto the sand and the liquid pours out… a giant crab appears and starts to chase the 2 men. The crap spits the bottle out into the sea…from which 3 beautiful mermaids appear. With a flip of their tails, they make a huge hand appear. It grabs the 2 men and drops them into the mermaids’ gaping mouths. They spit the men’s swimming costumes towards the crab, who makes confetti of them. The crab can now enjoy his drink.

Cultural/Context information for the jury

Made with natural flavours of ginger, tonic and hot pepper, the success of Pimento is apparent today with one million bottles sold in 2017. Pimento is a non-alcoholic drink, with a distinct kick, like alcohol. The only true spicy drink in the world that triggers an explosion of flavours on the palate. Pimento is packed with innovation. Pimento is the ideal soft drink for people who don’t want to drink alcohol and who find usual sodas too bland. Bartenders love Pimento because the hot pepper boosts the fruity aroma and acts as a real flavour enhancer in spirits. Pimento is now distributed in 40 countries, including almost all European countries.