HABITS

TitleHABITS
BrandMERCEDES-BENZ
Product/ServiceMERCEDES-BENZ A-CLASS
Category B05. Automotive
Entrant ANTONI Berlin, GERMANY
Idea Creation ANTONI Berlin, GERMANY
Credits
Name Company Position
Tilman Gossner antoni garage Executive Creative Director
Veit Moeller antoni garage Executive Creative Director
Alice Bottaro antoni Garage Creative Director
Daniel Righi antoni Garage Art Director
Wolfgang Warzilek antoni Garage Art Director
Erick Barrios antoni Garage Copywriter
André Santa Cruz antoni Garage Copywriter
Alice Bottaro antoni Garage Copywriter
Brian Beletic Brian Beletic Director
Matthias Schmidt antoni Garage Chief Creative Officer

Write a short summary of what happens in the film

This is a story about having things precisely the way you want. A girl with a slight OCD finds her workplace not quite how she left it: someone has messed with her desk, disrupted the color harmonization of her pens, changed the alignment of her coffee cup and altered the inclination and height of her chair. Listening to her thoughts, we find out that this stresses the hell out of her and how she is looking for a culprit. Luckily, the new A-Class offers the perfect solution for detail-obsessed people: thanks to a personal profile, the car immediately aligns to your chosen settings - automatically switching to your favourite music, temperature and seat position.