TOUCH

TitleTOUCH
BrandMERCEDES-BENZ
Product/ServiceMERCEDES-BENZ A-CLASS
Category B05. Automotive
Entrant ANTONI Berlin, GERMANY
Idea Creation ANTONI Berlin, GERMANY
Credits
Name Company Position
Tilman Gossner antoni garage Executive Creative Director
Veit Moeller antoni garage Executive Creative Director
Alice Bottaro antoni Garage Creative Director
Daniel Righi antoni Garage Art Director
Wolfgang Warzilek antoni Garage Art Director
Erick Barrios antoni Garage Copywriter
André Santa Cruz antoni Garage Copywriter
Alice Bottaro antoni Garage Copywriter
Brian Beletic Brian Beletic Director
Matthias Schmidt antoni Garage Chief Creative Officer

Write a short summary of what happens in the film

This is a film about innate human curiosity and the urge we sometimes have to touch things. A woman is visiting a museum, and her attention is drawn to a beautiful sculpture. This is so striking that she has a strong urge to touch it. But touching art pieces is not allowed, so she tries to fight the urge, with no purpose: the desire is too strong, her finger just goes its own way… until the security guard coughs loud enough to wake her from this tactile catharsis. Luckily, the A-Class with touchscreen is the perfect car for people who like to touch things - and our hero has some fun changing all the lights with her finger.