INSTINCTS

TitleINSTINCTS
BrandMERCEDES-BENZ
Product/ServiceMERCEDES-BENZ A-CLASS
Category B05. Automotive
Entrant ANTONI Berlin, GERMANY
Idea Creation ANTONI Berlin, GERMANY
Credits
Name Company Position
Tilman Gossner antoni garage Executive Creative Director
Veit Moeller antoni garage Executive Creative Director
Alice Bottaro antoni Garage Creative Director
Daniel Righi antoni Garage Art Director
Wolfgang Warzilek antoni Garage Art Director
Erick Barrios antoni Garage Copywriter
André Santa Cruz antoni Garage Copywriter
Alice Bottaro antoni Garage Copywriter
Brian Beletic Brian Beletic Director
Matthias Schmidt antoni Garage Chief Creative Officer

Write a short summary of what happens in the film

This is a story about the automatic reactions enabled by our body to keep us safe. A man has just stumbled upon a step and is about to fall flat on the floor. In a dramatic slow-motion, we observe his puzzled face expression, his spilled coffee floating in the air and listen to his thoughts describing the fall. His instincts pragmatically analyze the situation, calculating how to position his arms and hands to protect his head and avoid the worse. In the end, apart from a slight ego bruise, his reactions keep him safe - like the A-Class would do. In fact, the car's brake assistance has its own "instincts", able to recognize dangers and brakes in advance, avoiding imminent collisions.