| Title | DARE TO SPONSOR |
| Brand | SPECIAL OLYMPICS BELGIUM |
| Product/Service | INTEGRATED SPORTS & PLAY UNIFIED |
| Category |
B13. Not-for-profit / Charity /Government |
|
Entrant
|
LDV UNITED Antwerp, BELGIUM
|
|
Idea Creation
|
LDV UNITED Antwerp, BELGIUM
|
|
Media Placement
|
CLEAR CHANNEL Vilvoorde, BELGIUM
|
|
PR
|
WAVEMAKER Hamme, BELGIUM
|
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Production
|
CAVIAR Brussels, BELGIUM
|
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Production 2
|
PIXMIX STUDIOS Berchem, BELGIUM
|
Credits
| Kristof Snels |
LDV United |
Executive Creative Director |
| Thomas Thysens |
LDV United |
Art Director |
| Olaf Meuleman |
LDV United |
Creative |
| Dries De bruyn |
LDV United |
Creative Director |
| Dennis Vandewalle |
LDV United |
Creative Director |
| Innie Tran |
LDV United |
Account Executive |
| Dimitri Mundorff |
LDV United |
Client services director |
| Tomas Sweertvaegher |
LDV United |
Strategic Director |
| Lorien Verachtert |
LDV United |
Strategic Planner |
| Jeffrey Uten |
LDV United |
Design director |
| Johan-Lou Verwimp |
LDV United |
Copywriter |
| Yawuar Serna Delgado |
LDV United |
Developer |
| Norman Bates |
Caviar |
Director |
| Bjorn Charpentier |
Caviar |
DOP |
Write a short summary of what happens in the film
Athletes work hard.
Every single day, they suffer and go all the way to get the best out of themselves.
And that's no different for athletes with a mental disability.
Yet, it's never them who get the main role in big sponsorship deals. So, what if we tried to imagine to see a special athlete on a big billboard promoting a product. What if we see them shaving, instagram'ing or drinking a famous can of soda?
The conclusion: they boldly dare companies to sponsor them, because every top athlete, deserves a top sponsor.
Cultural/Context information for the jury
Special Olympics is an organisation that provides sports training and competition for people with intellectual disabilities. To accomplish this, Special Olympics receives funds by private partners. They don’t get any governmental support and don’t work with membership fees. That’s why it’s crucial for them to get new partners and funds.
This year Special Olympics decided to attract new sponsors through a direct B2B-campaign. The main objective? Finding new leads and get potential sponsors to commit to a long-term partnership.
So, we created ‘#daretosponsor’, in which we dared companies to sponsor a special athlete instead of a famous sports hero. The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product.