LA FORÊT - BET ON A MURDERER

Gold Eurobest

Demo Film

Film

ClientFRANCE TÉLÉVISIONS - FRANCE 3
Category F01. Use of Film
TitleLA FORÊT - BET ON A MURDERER
Product/ServiceLA FORÊT (TV SERIES)
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Production HENRY Paris, FRANCE
Production 2 WINAMAX Paris, FRANCE
Production 3 PRODIGIOUS Paris, FRANCE
Additional Company FRANCE TÉLÉVISIONS Paris, FRANCE
Credits
Name Company Position
Bruno Bertelli Publicis Worlwide London
Fabrice Delacourt PUBLICIS CONSEIL Executive Creative Director
Kevin Salembier PUBLICIS CONSEIL Copywriter
Julien Boissinot PUBLICIS CONSEIL Art Director
Alexandre Perdereau PUBLICIS CONSEIL Assistant Art Director
Caroline Darmon PUBLICIS CONSEIL Business Director
Lou Leproux PUBLICIS CONSEIL Account Manager
Gwladys Woimant PUBLICIS CONSEIL Digital Producer
Guillaume Cartigny PUBLICIS CONSEIL Tech strategy adviser
Jean-François Clapeau PUBLICIS CONSEIL Editing
Marie Sloutchansky PUBLICIS CONSEIL Social Media
Nilou Soyeux France Televisions Communication director
Philippe Deloeuvre France Televisions Brand Director
Eric Rinaldi France Televisions Art Director
Valerie Manzic France 3 Communication director
Laurent Sauvage France 3 Communication director
Amélie Séchet France Televisions Advertising Manager
Ralph Hippocrate France Televisions Advertising Manager
Alexandre Roos WINAMAX Founder
Christophe Schaming WINAMAX Founder
Mathieu Porri WINAMAX Communication director
Winamax technical Team WINAMAX Winamax technical Team
Jean-Luc Bergeron HENRY Executive producers/ Co-Founders
Jean Ozannat HENRY Executive producers/ Co-Founders
Boris Nicou PRODIGIOUS Head of sound
Clemens Hourriere PRODIGIOUS Sound Producer
Sidney Guillen PRODIGIOUS Sound Engineers
Florentin Foucault PRODIGIOUS Sound Engineers

Write a short summary of what happens in the film

LA FORÊT: the first TV series where anyone can bet on the murderer’s identity. LA FORÊT- BET ON A MURDERER turned a six episodes crime series into an interactive content which enabled the audience to place real bets on the murderer’s identity. A live betting second screen experience, developed by french TV channel France 3 in order to promote the launch of its new crime drama : « La Forêt ». Developed in partnership with betting platform WINAMAX, the experience included an interactive airing of the series in live streaming, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. Built for a fictional program for the first time, a unique betting algorithm enabled the viewers to live bet on the murderer’s identity each airing night of the series, on the dedicated website lacotedususpect.fr (mobile & desktop)

Cultural/Context information for the jury

In France, betting is mainly reserved for sport, horse race and cards games (poker…etc)