Demo Film

Film

Title	LA FORÊT - BET ON A MURDERER
Brand	FRANCE TÉLÉVISIONS - FRANCE 3
Product/Service	LA FORÊT (TV SERIES)
Category	F01. Use of Film
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE
Media Placement	PUBLICIS CONSEIL Paris, FRANCE
PR	PUBLICIS CONSEIL Paris, FRANCE
Production	HENRY Paris, FRANCE
Production 2	WINAMAX Paris, FRANCE
Production 3	PRODIGIOUS Paris, FRANCE
Additional Company	FRANCE TÉLÉVISIONS Paris, FRANCE

Name	Company	Position
Bruno Bertelli	Publicis Worlwide	London
Fabrice Delacourt	PUBLICIS CONSEIL	Executive Creative Director
Kevin Salembier	PUBLICIS CONSEIL	Copywriter
Julien Boissinot	PUBLICIS CONSEIL	Art Director
Alexandre Perdereau	PUBLICIS CONSEIL	Assistant Art Director
Caroline Darmon	PUBLICIS CONSEIL	Business Director
Lou Leproux	PUBLICIS CONSEIL	Account Manager
Gwladys Woimant	PUBLICIS CONSEIL	Digital Producer
Guillaume Cartigny	PUBLICIS CONSEIL	Tech strategy adviser
Jean-François Clapeau	PUBLICIS CONSEIL	Editing
Marie Sloutchansky	PUBLICIS CONSEIL	Social Media
Nilou Soyeux	France Televisions	Communication director
Philippe Deloeuvre	France Televisions	Brand Director
Eric Rinaldi	France Televisions	Art Director
Valerie Manzic	France 3	Communication director
Laurent Sauvage	France 3	Communication director
Amélie Séchet	France Televisions	Advertising Manager
Ralph Hippocrate	France Televisions	Advertising Manager
Alexandre Roos	WINAMAX	Founder
Christophe Schaming	WINAMAX	Founder
Mathieu Porri	WINAMAX	Communication director
Winamax technical Team	WINAMAX	Winamax technical Team
Jean-Luc Bergeron	HENRY	Executive producers/ Co-Founders
Jean Ozannat	HENRY	Executive producers/ Co-Founders
Boris Nicou	PRODIGIOUS	Head of sound
Clemens Hourriere	PRODIGIOUS	Sound Producer
Sidney Guillen	PRODIGIOUS	Sound Engineers
Florentin Foucault	PRODIGIOUS	Sound Engineers

Write a short summary of what happens in the film

LA FORÊT: the first TV series where anyone can bet on the murderer’s identity. LA FORÊT- BET ON A MURDERER turned a six episodes crime series into an interactive content which enabled the audience to place real bets on the murderer’s identity. A live betting second screen experience, developed by french TV channel France 3 in order to promote the launch of its new crime drama : « La Forêt ». Developed in partnership with betting platform WINAMAX, the experience included an interactive airing of the series in live streaming, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. Built for a fictional program for the first time, a unique betting algorithm enabled the viewers to live bet on the murderer’s identity each airing night of the series, on the dedicated website lacotedususpect.fr (mobile & desktop)

Cultural/Context information for the jury

In France, betting is mainly reserved for sport, horse race and cards games (poker…etc)