AXA: NUN

TitleAXA: NUN
BrandAXA INSURANCE
Product/ServiceAXA INSURANCE
Category B12. Corporate Social Responsibility (CSR) / Corporate Image
Entrant SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
Idea Creation SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
Credits
Name Company Position
Kosta Schneider Saatchi&Saatchi Ukraine Creative Director
Yana Tymko Saatchi&Saatchi Ukraine Copywriter
Tatiana Slivko Saatchi&Saatchi Ukraine Client Service

Write a short summary of what happens in the film

We see a nun making a pray, the camera zooms out, we understand that nun is chatting with somebody. Packshot "Everywhere, but not while driving".

Cultural/Context information for the jury

It is not appropriate to use smartphones in churches in Ukraine. It is the place for only talking to God. We are playing in this territory we dramatize our message: you can use smartphone wherever you want, even in God's residence, but not while driving.