Title	THE UNKNOWN IS NOT STRANGE
Brand	GRAN TEATRE DEL LICEU
Product/Service	LYCEUM THEATRE
Category	A08. Leisure
Entrant	McCANN BARCELONA, SPAIN
Idea Creation	McCANN BARCELONA, SPAIN
Production	CRAFT Barcelona, SPAIN

Name	Company	Position
Marta Llucià	McCann Barcelona	Creative Executive Director

Write a short summary of what happens in the film

Our challenge was to make the Liceu, the best known Opera Theatre in Catalunya appealing to youngsters, finding a creative concept to drive a new target to the Opera shows. And that’s how "More alive than ever" was born. The piece is a visual poem that shows the most real and unknown side of El Raval, together with the most unknown and sincere side of the Liceu. Showing the entrails of both in a modern and contemporary production style

Cultural/Context information for the jury

This new image of the Liceu focuses on its location: the heart of El Raval, one of the most authentic, charismatic and transgressive neighbourhoods of the city of Barcelona.