| Title | THE PITCH |
| Brand | YARA INTERNATIONAL ASA |
| Product/Service | MINERAL FERTILIZER |
| Category |
A12. Corporate Social Responsibility (CSR) / Corporate Image |
|
Entrant
|
GEELMUYDEN KIESE Oslo, NORWAY
|
|
Idea Creation
|
GEELMUYDEN KIESE Oslo, NORWAY
|
|
Media Placement
|
OMD Oslo, NORWAY
|
|
PR
|
GEELMUYDEN KIESE Oslo, NORWAY
|
|
Production
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Credits
| Trygve A. Tønnessen |
Geelmuyden Kiese |
Sr Creative |
| Ole Henrik Stubberud |
Geelmuyden Kiese |
Sr Creative |
| Hanna Rolland Sverdrup |
Geelmuyden Kiese |
Creative |
| Margrethe Geelmuyden |
Geelmuyden Kiese |
Senior Advisor/Partner |
| Julie Nord |
Geelmuyden Kiese |
Project Manager |
| Vebjørn Varlid |
Geelmuyden Kiese |
Project Manager |
| Robin Willis Borgen |
Geelmuyden Kiese |
Sr Designer |
| Aksel Hennie |
Einar Film |
Director |
| Guri Neby |
Einar Film |
Producer |
| Endre Eldøy |
Einar Film |
Producer |
| Cyril Boije |
Einar Film |
Producer |
| Anders Flatland |
Einar Film |
Director of Photography/Photographer |
| Rene Hansen |
Yara International |
Vice President/head of Brand |
| Nathalie Skovholt |
Yara International |
Corporate Marketing Manager |
| Juliana Xavier |
Yara International |
Brand & Communications Manager |
Write a short summary of what happens in the film
This is a film on how curiosity leads to knowledge, cooperation and the will to achieve. It’s a story set in an agricultural context, thereby highlighting the importance this has in a community. It shows that when a community has the basic needs like food and stability in place, knowledge can suddenly be utilized to grow something new.
We follow a young girl who, while watching farming father, suddenly gets an idea. She includes the other kids in the village in her plan, and we see them gather fertilizer and tools they believe is necessary to achieve what they dream of.
And in the end, after a little help and know-how from the adults, how curiosity and knowledge combined reveal the children’s ultimate goal.
Cultural/Context information for the jury
Yara is one of few Norwegian companies that actually have a large presence outside Europe, or even Scandinavia. Therefore, seeing commercials from a Norwegian company that are set in a such an environment and with a non-Norwegian cast is quite out of the ordinary.