THE PITCH

ClientYARA INTERNATIONAL ASA
Category A12. Corporate Social Responsibility (CSR) / Corporate Image
TitleTHE PITCH
Product/ServiceMINERAL FERTILIZER
Entrant GEELMUYDEN KIESE Oslo, NORWAY
Idea Creation GEELMUYDEN KIESE Oslo, NORWAY
Media Placement OMD Oslo, NORWAY
PR GEELMUYDEN KIESE Oslo, NORWAY
Production EINAR FILM & FORTELLINGER Oslo, NORWAY
Credits
Name Company Position
Trygve A. Tønnessen Geelmuyden Kiese Sr Creative
Ole Henrik Stubberud Geelmuyden Kiese Sr Creative
Hanna Rolland Sverdrup Geelmuyden Kiese Creative
Margrethe Geelmuyden Geelmuyden Kiese Senior Advisor/Partner
Julie Nord Geelmuyden Kiese Project Manager
Vebjørn Varlid Geelmuyden Kiese Project Manager
Robin Willis Borgen Geelmuyden Kiese Sr Designer
Aksel Hennie Einar Film Director
Guri Neby Einar Film Producer
Endre Eldøy Einar Film Producer
Cyril Boije Einar Film Producer
Anders Flatland Einar Film Director of Photography/Photographer
Rene Hansen Yara International Vice President/head of Brand
Nathalie Skovholt Yara International Corporate Marketing Manager
Juliana Xavier Yara International Brand & Communications Manager

Write a short summary of what happens in the film

This is a film on how curiosity leads to knowledge, cooperation and the will to achieve. It’s a story set in an agricultural context, thereby highlighting the importance this has in a community. It shows that when a community has the basic needs like food and stability in place, knowledge can suddenly be utilized to grow something new. We follow a young girl who, while watching farming father, suddenly gets an idea. She includes the other kids in the village in her plan, and we see them gather fertilizer and tools they believe is necessary to achieve what they dream of. And in the end, after a little help and know-how from the adults, how curiosity and knowledge combined reveal the children’s ultimate goal.

Cultural/Context information for the jury

Yara is one of few Norwegian companies that actually have a large presence outside Europe, or even Scandinavia. Therefore, seeing commercials from a Norwegian company that are set in a such an environment and with a non-Norwegian cast is quite out of the ordinary.