FIAT 500X BACK TO THE FUTURE

TitleFIAT 500X BACK TO THE FUTURE
BrandFIAT CHRYSLER AUTOMOBILES
Product/ServiceFIAT 500X
Category B05. Automotive
Entrant LEO BURNETT Turin, ITALY
Idea Creation LEO BURNETT Turin, ITALY
Credits
Name Company Position
Alessandro Antonini Leo Burnett Italy Executive Creative Director
Selmi Barissever Leo Burnett Italy Executive Creative Director
Lorenzo Crespi Leo Burnett Italy Executive Creative Director
Giuseppe Campisi Leo Burnett Italy Art Director
Elsa Tomassetti Leo Burnett Italy Copywriter

Write a short summary of what happens in the film

It is a story about time travel, one about a young couple from the ‘60s who are transported into the year 2018 and into a new 500X. Accompanied by the notes of the music of Back to the Future, our two protagonists discover with astonishment the future, its technologies and also all the main features of the car. The film is rounded of by an amusing and unexpected finale featuring star Christopher Lloyd.

Cultural/Context information for the jury

None. Back to the future is a worldwide cinematographic cult.