| Title | THE FRAZZLE |
| Brand | VIPPS |
| Product/Service | VIPPS INVOICE |
| Category |
A11. Consumer Services |
|
Entrant
|
POL Oslo, NORWAY
|
|
Idea Creation
|
POL Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
|
Production 2
|
MILLENNIUM Aylesbury, UNITED KINGDOM
|
Credits
| Anders Arnoldsen Holm |
POL |
Copywriter |
| Thea Emanuelsen |
POL |
Art Director |
| Monika Augustsson |
POL |
Account Director |
| Kjetil Botten Skogly |
POL |
Account Director |
| Ina Egelandsdal |
POL |
Project Manager |
| Tone Bøygård |
POL |
Project Manager |
| Matias&Mathias |
Bacon OSL |
Director |
| Magne Lyngner |
Bacon OSL |
Executive Producer |
| Ola Narum Berg |
Bacon OSL |
Producer |
| Julien Alary |
Bacon OSL |
Colourist |
| Andreas Waag Martinsen |
Bacon OSL |
Sound Designer |
| Ola Jacob Nestande |
Bacon OSL |
VFX Supervisor |
| Andreas Bjørseth |
Bacon OSL |
Director of Photography |
| Eli Mari Sandal |
Bacon OSL |
Post Producer |
| Hanne Norstrøm-Ness |
Vipps |
Marketing Director |
| Kine Bergseth |
Vipps |
Marketing Manager |
Write a short summary of what happens in the film
We see a guy, Eric, paying his paper bills and having to deal with the frustration of all those digits. As he gets more and more annoyed, his wife calls out for him. When she doesn’t get an answer she decides to check up on him, only to discover that he has gotten a case of the “frazzle”. The films ends with the line: avoid getting the frazzle. Pay your bills with Vipps.
Cultural/Context information for the jury
In Norway we have an expression called getting fnatt (best translated into to become frazzled), which means to go slightly crazy with annoyance. Another thing we have in Norway are extremely long customer identification numbers (KID) on our invoices. So when mobile banking service, Vipps, launched a new service which allow Norwegians to pay their bills through Vipps, we found that the one thing people really liked was the end of punching in all those long numbers.