FASTER THAN A LAMBORGHINI
| Title | FASTER THAN A LAMBORGHINI |
| Brand | VOLKSWAGEN |
| Product/Service | CARS |
| Category |
B05. Automotive |
|
Entrant
|
DDB BRUSSELS, BELGIUM
|
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
| Dieter De Ridder |
DDB Brussels |
Creative Director |
| Jonas Caluwé |
DDB Brussels |
Creative |
| Jan Schoofs |
DDB Brussels |
Creative |
| Philippe Gerin |
DDB Brussels |
Strategy |
| Sylvie De Couvreur |
DDB Brussels |
Bussiness Director |
| Quentin Maryns |
DDB Brussels |
Client Producer |
| Anastasia Vervueren |
DDB Brussels |
Junior Producer |
| Adeline André |
DDB Brussels |
Junior Digital Producer |
| Brigitte Verduyckt |
DDB Brussels |
Agency TV Producer |
| Michael Bombeeck |
Landvogel |
Director |
| Thomas Cassiers |
Landvogel |
Producer |
| Piet Deyaert |
Landvogel |
DOP |
Write a short summary of what happens in the film
The online commercial opens on a deserted cargo dock in a harbor. Through teasing close-ups a yellow Lamborghini Gallardo and a red Volkswagen Polo are introduced. While the camera highlights their features the tension rises. Both cars line up for a drag race. A teasing headline appears: This Polo is faster than a Lamborghini. After some engine revving both cars take off. The Lamborghini speeds away and it is clear the Polo is not faster at all. But then a new headline appears: At least when it comes to delivery times, making the Volkswagen Polo the winner after all. The movie ends on a beautiful packshot of the Volkswagen with the sales offer: The Polo from stock. Immediately available.