SHEEP

ClientIKEA
Category A06. Retail
TitleSHEEP
Product/ServiceRETAIL
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Antoinette Ribas DDB Brussels Creative
Gregory Ginterdaele DDB Brussels Creative
Dominique Poncin DDB Brussels Strategy
Jorian VanVossel DDB Brussels Strategy
Francis Lippens DDB Brussels Account Director
Annelies Nyns DDB Brussels Client Producer
Maria-Laura Laubenthal DDB Brussels Producer
Kenn Van Lijsebeth DDB Brussels PR – Press Coordinator
Brigitte Verduyckt DDB Brussels Agency TV Producer
Joe Vanhoutteghem CZAR Director
Lander Engels CZAR Producer
John Stapels John Stapels Photographer
Grimm Vandekerckhove CZAR DOP

Write a short summary of what happens in the film

We open on a man sitting down on his sofa and reading a magazine. As he starts to doze off, he notices a sheep in the middle of his living room. Surprised, he tries to get it out the door, but as he returns we see an entire herd of sheep flocking the living room. Making the most out of a bizarre situation, he decides to roll with it: we see him dancing and frolicking around with them. A few moments later we see him sound asleep on that same sofa to illustrate IKEA’s promise: “make room for your dreams”.