WAKE-UP CALL

ClientIKEA
Category A06. Retail
TitleWAKE-UP CALL
Product/ServiceRETAIL
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Antoinette Ribas DDB Brussels Creative
Gregory Ginterdaele DDB Brussels Creative
Dominique Poncin DDB Brussels Strategy
Jorian VanVossel DDB Brussels Strategy
Francis Lippens DDB Brussels Account Director
Annelies Nyns DDB Brussels Client Producer
Maria-Laura Laubenthal DDB Brussels Producer
Kenn Van Lijsebeth DDB Brussels PR – Press Coordinator
Brigitte Verduyckt DDB Brussels Agency TV Producer
Joe Vanhoutteghem CZAR Director
Lander Engels CZAR Producer
John Stapels John Stapels Photographer
Grimm Vandekerckhove CZAR DOP

Write a short summary of what happens in the film

We open on a young man waking up in his living room surrounded by friends. They’ve obviously had a long night when he gets a surprise video call from his parents checking in on him. Not exactly the best possible moment, given the state of his room. As his friends scramble to clean up their mess (using IKEA smart storage options) and get out of sight, our actor shows off his room to his parents who seem impressed. We end with IKEA’s promise: “Make room for the unexpected” as part of the “bring your living room to life” campaign.