| Title | THE HORSE EXPERT |
| Brand | RIKSTOTO |
| Product/Service | LYNTOTO |
| Category |
A08. Leisure |
|
Entrant
|
NORSK RIKSTOTO Oslo, NORWAY
|
|
Idea Creation
|
ANORAK Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Jens Bjørklund |
Anorak |
Art Director |
| Kasper Amundsen Tuvnes |
Anorak |
Art Director |
| Hallvard Fjeldbraaten |
Anorak |
Copywriter |
| Jens-Petter Aarhus |
Anorak |
Creative Director |
| Janne Espevalen |
Anorak |
Client Director |
| Camilla Von Borcke |
Anorak |
Project Manager |
| Erlend Dal Sakshaug |
Anorak |
Motion |
| Bart Timmer |
Bacon |
Director |
| Magne Lyngner |
Bacon |
Producer |
| Daniel Voldheim |
Bacon |
DOP |
| Jon Endre Mork |
Bacon |
Editor |
Write a short summary of what happens in the film
This film is for a horse betting ticket called Lyntoto. Lyntoto is a prefilled ticket that lets you win on horses without any knowledge about horses.We open on a first-class fight as our hero is about to get away with a white lie. The beautiful woman sitting next to him is impressed about the fact that our hero won millions on horses. And as she calls him a horse expert, he simply leaves out the fact that he won playing Lyntoto. No biggy. Until seconds later, when a serious horse situation suddenly occures. Now everyone is looking at our so-called horse expert to fix the situation.And as our guy frantically tries to explain that he’s not an expert we give you our message: You don’t need to be a horse expert, to win on horses. Just play Lyntoto – the prefilled ticket that helps you win.
Cultural/Context information for the jury
Lyntoto is a way of playing on horses where you dont need to know anything about horses. Its a pre filled ticket were you have just as good of a chances of winning on horses as a horse expert. Therefore you dont have to know anything about horses to win on horses.