KAREN

Bronze Eurobest Campaign
ClientIKEA AUSTRIA GMBH
2 of 2 Campaign
Category A06. Retail
TitleKAREN
Product/ServiceIKEA PRODUCTS
Entrant DDB BERLIN, GERMANY
Idea Creation DDB BERLIN, GERMANY
Production E+P FILMS Munich, GERMANY
Production 2 KAEPTN POSTPRODUKTION Hamburg, GERMANY
Production 3 GERMAN WAHNSINN Hamburg, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Gabriel Mattar DDB Group Germany Executive Creative Director
Fabian Roser DDB Group Germany Managing Director, Executive Creative Director
Ricardo Wolff DDB Group Germany Creative Director
Jack Christensen DDB Group Germany Senior Copywriter
Felipe Cury DDB Group Germany Senior Art Director
Tillmann Kühn DDB Group Germany Director CRM
Meike van Meegen DDB Group Germany Head of TV
Rebecca Holz DDB Group Germany Senior Account Manager
Sibel Topal DDB Group Germany Junior Account Manager
David Helmut e+p films GmbH Director
Anke Olesch e+p films GmbH Executive Producer
Markus Hölting e+p films GmbH Producer
Billy Gropper e+p films GmbH Camera Operator
Luisa Klein KAEPTN Postproduktion GmbH Editor

Write a short summary of what happens in the film

In each film we see an IKEA customer building some IKEA furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to help them, we soon discover that building an item such as a Förhöja, is far easier than saying Förhöja. The customer completes the job of building the item with ease, but completely fails to pronounce its name right even once.