VINYL

ClientBSH - BOSCH HOME APPLIANCES
Category A04. Consumer Durables
TitleVINYL
Product/ServiceSIEMENS Q8 VACUUM CLEANER
Entrant THE NEWTONS LABORATORY Athens, GREECE
Idea Creation THE NEWTONS LABORATORY Athens, GREECE
Credits
Name Company Position
Kostas Binis The Newtons Laboratory Creative Director
Konstantinos Thanasakis The Newtons Laboratory Art Director
Mike Siamkas The Newtons Laboratory Copywriter

Write a short summary of what happens in the film

Much like a turntable reads discs, the new Siemens Q 8.0 autoControl vacuum cleaner extracts information from surfaces, automatically identifies different types and then adjusts its performance accordingly. Using the visual metaphor of a vinyl player and portraying different circular floor surfaces as discs, the result is product demo that reflects the aesthetic values of the brand’s audience. To help the general impression of the ad, a tailored sound design came to couple each surface with a rhythm, inspired by its place of origin or character.