CAR INSURANCE MUSICAL

ClientFRI:DAY
Category A11. Consumer Services
TitleCAR INSURANCE MUSICAL
Product/ServiceCAR INSURANCE, PAY PER KILOMETRE
Entrant DOG EAR FILMS Berlin, GERMANY
Idea Creation DOG EAR FILMS Berlin, GERMANY
Production DOG EAR FILMS Berlin, GERMANY
Credits
Name Company Position
Andreas Henn Dog Ear Films CEO
Denis Parchow Freelance Director
Peter Golovtchiner Freelance Producer
Clara Sauer Dog Ear Films Art Direction
Lara Schürmann Dog Ear Films Senior Producer
Axel Tenner Freelance Composer

Write a short summary of what happens in the film

Our ad turns a traffic jam - a situation synonymous with anger, and frustration - into a moment of joy. As a driver of a silver car sits in traffic, he is startled by joyous people exiting their cars and joining a large dance scene. Joy spreads through the congested streets as more and more people join the party. The final image and key visual shows all the people standing on top of their cars, celebrating despite being stuck in traffic. All because with FRI:DAYs insurance policy, drivers don’t have to pay if their car is not moving. Catchy music underscores the musical feeling and - lyrically - delivers the core message of the campaign: For my car insurance I only pay when I drive, I pay per kilometer!

Cultural/Context information for the jury

One of the strengths of this campaign is that it is culturally independent. Traffic jams are a nuisance for drivers all around the globe, however with this particular insurer one has reason to celebrate even while stuck in traffic.