Case Film

Film

Title	WEATHER CONTROLLED PARTY GLASSES WITH MOUSTACHE
Brand	MONDELEZ NORWAY
	2 of 3 Campaign
Product/Service	TOPPRIS CHOCOLATE BAR
Category	B01. Food & Drink
Entrant	SMFB Oslo, NORWAY
Idea Creation	SMFB Oslo, NORWAY
Media Placement	VIZEUM Oslo, NORWAY
Production	FILMDEPARTEMENTET Oslo, NORWAY

Name	Company	Position
Per Erik Jarl	SMFB Oslo	Art Director
Christian Hygen	SMFB Oslo	Copywriter
Vibeke Wiedswang	SMFB Oslo	Account manager
Torstein Drogseth	SMFB Oslo	Account director
Magnus Snickars	SMFB Oslo	Graphic designer
Francesca Miani	SMFB Oslo	Graphic designer
Mikkel Såghus	SMFB Oslo	Motion Designer
Line Smedstad	SMFB	Content manager
Karoline Pedersen	SMFB	Account manager assistant
Mannaïc Mathelier	Mondelez Norway	Brand Manager
Katrine Lauritzen	Mondelez Norway	Senior Brand Manager
John Christian F. Apalnes	Filmdepartementet	Director
Jannecke Møller	Filmdepartementet	Producer
Maren Gjerdrum Haugen	Filmdepartementet	Production manager
Mia Jacobsen	SMFB	Account manager

Write a short summary of what happens in the film

A Toppris chocolate is introducing a game show set named "Skip Ad Elevator Pitch". A real hobby inventor with the name Simen Kvein is standing on a podium, ready to pitch his invention. The invention is a weird pair of sunglasses automatically controlled by the weather conditions. A funny mustache can be added to create more laughter. He gets introduced by the host and starts pitching. Just before he starts his pitch, a new podium which includes a physical Skip Ad sign, appears in front of him (this is timed to appear when the skip ad button disappears from the YouTube window). During the pitch he tries to explain the features of the invention, and gives a brief demonstration, before the time is up, and the host takes over.

Cultural/Context information for the jury

Toppris is a Norwegian chocolate brand known for its inventive and playful advertising, using "When you feel like a genius" as their slogan.