WEATHER CONTROLLED PARTY GLASSES WITH MOUSTACHE

Bronze Eurobest Campaign

Case Film

Film

ClientMONDELEZ NORWAY
2 of 3 Campaign
Category B01. Food & Drink
TitleWEATHER CONTROLLED PARTY GLASSES WITH MOUSTACHE
Product/ServiceTOPPRIS CHOCOLATE BAR
Entrant SMFB Oslo, NORWAY
Idea Creation SMFB Oslo, NORWAY
Media Placement VIZEUM Oslo, NORWAY
Production FILMDEPARTEMENTET Oslo, NORWAY
Credits
Name Company Position
Per Erik Jarl SMFB Oslo Art Director
Christian Hygen SMFB Oslo Copywriter
Vibeke Wiedswang SMFB Oslo Account manager
Torstein Drogseth SMFB Oslo Account director
Magnus Snickars SMFB Oslo Graphic designer
Francesca Miani SMFB Oslo Graphic designer
Mikkel Såghus SMFB Oslo Motion Designer
Line Smedstad SMFB Content manager
Karoline Pedersen SMFB Account manager assistant
Mannaïc Mathelier Mondelez Norway Brand Manager
Katrine Lauritzen Mondelez Norway Senior Brand Manager
John Christian F. Apalnes Filmdepartementet Director
Jannecke Møller Filmdepartementet Producer
Maren Gjerdrum Haugen Filmdepartementet Production manager
Mia Jacobsen SMFB Account manager

Write a short summary of what happens in the film

A Toppris chocolate is introducing a game show set named "Skip Ad Elevator Pitch". A real hobby inventor with the name Simen Kvein is standing on a podium, ready to pitch his invention. The invention is a weird pair of sunglasses automatically controlled by the weather conditions. A funny mustache can be added to create more laughter. He gets introduced by the host and starts pitching. Just before he starts his pitch, a new podium which includes a physical Skip Ad sign, appears in front of him (this is timed to appear when the skip ad button disappears from the YouTube window). During the pitch he tries to explain the features of the invention, and gives a brief demonstration, before the time is up, and the host takes over.

Cultural/Context information for the jury

Toppris is a Norwegian chocolate brand known for its inventive and playful advertising, using "When you feel like a genius" as their slogan.