Category A06. Retail
Entrant SMFB Oslo, NORWAY
Idea Creation SMFB Oslo, NORWAY
Media Placement STARCOM Oslo, NORWAY
Production GIANTS & TOYS Oslo, NORWAY
Name Company Position
André Koot SMFB Creative Director
Hans Martin Rønneseth SMFB Creative Director
Torstein Drogseth SMFB Account Director
Anne Karin Aanerud SMFB Account Manager
Kaja Gilje Sekse SMFB Digital advisor
Mari Jacobsen SMFB Digital project manager
Haider Ahmad SMFB Designer
Sverrir Brynjolfsson SMFB Motion artist
Linus Johansson Giants & Toys Director
Magnus Castracane Giants & Toys Producer
Martin Myhre Giants & Toys Producer

Write a short summary of what happens in the film

Circle K is upgrading their automated carwashes all over Europe. Most people wash their cars just a few times a year, it's a low interest thing. Still, they care about their cars. So in order to get more people to stop by for a car wash more often, we decided that showing how much dirt and strain your car actually has to endure would be a proper approach. We built the Reversed Carwash, a carwash facility doing the exact opposite of a normal one, covering your car in all kinds of dirt. This way, we could show the viewer a year of dirt in 60 seconds.