HAPPY LOSING

Short List
ClientHASBRO
Category B08. Leisure
TitleHAPPY LOSING
Product/ServiceBOARD GAMES
Entrant LEO BURNETT MOSCOW, RUSSIA
Idea Creation LEO BURNETT MOSCOW, RUSSIA
Credits
Name Company Position
Ilya Khruschev Leo Burnett Moscow Client Service Director
Evgeniy Shinyaev Leo Burnett Moscow Senior Copywriter
Mikhail Tkachenko Leo Burnett Moscow Senior Art-Director
Kirill Yorish Leo Burnett Moscow Strategic Planning Director
Aleksandr Popkov Leo Burnett Moscow Strategic Planning Manager
Oleg Gridasov Leo Burnett Moscow Producer

Write a short summary of what happens in the film

Often adults try to let their kids win. However, sooner or later parents understand that the child has grown and is able to win them in an absolutely honest contest. This is a touching moment, a moment of incredible pride. Hasbro gaming Russia congratulates every parent with this moment in their new spot.