| Title | SINGLE DAD |
| Brand | VOLVO CARS |
| Product/Service | VOLVO V60 |
| Category |
D02. Micro-film |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
SMUGGLER London, UNITED KINGDOM
|
|
Production 2
|
CHIMNEY Stockholm, SWEDEN
|
Credits
| Andreas Malm, Karl Risenfors |
Forsman & Bodenfors |
Art Director |
| Gustav Johansson |
Forsman & Bodenfors |
Copywriter |
| Lena Olander |
Forsman & Bodenfors |
Account Supervisor |
| Ewa Edlund |
Forsman & Bodenfors |
Account Executive |
| Lena Sellman |
Forsman & Bodenfors |
Agency Producer |
| Bjarne Darwall, Maja Bredberg |
Forsman & Bodenfors |
PR Strategist |
| Christian Sundén |
Forsman & Bodenfors |
Artwork |
| Miles Jay |
Smuggler |
Director |
| Chayse Irvin |
Smuggler |
D.O.P |
| Trine Pillay |
Smuggler |
Executive Producer |
| Gustav Geldenhuys |
Smuggler |
Producer |
| Ben Jordan |
Work Post |
Editor |
| Joel Alme |
Joel Alme |
Artist |
| Joel Alme, Mattias Glavå |
Joel Alme, Mattias Glavå |
The musical composition |
| Universal Music Publishing |
Universal Music Publishing |
Publisher |
| Razzia/Family Tree Music AB/Sony Music Entertainment Sweden AB |
Razzia/Family Tree Music AB/Sony Music Entertainment Sweden AB |
Label |
Write a short summary of what happens in the film
Since the V60 is a typical family car, and Volvo – at least traditionally – is a typical family brand, it felt natural to let the campaign center around family. But just like Volvo has changed over the years, the idea of what a family is and can be has changed as well. In a way, it’s up to each and everyone of us to decide who or what we consider family. So we decided to let these short films become portraits of different types of families and relationships. 10 second stories about what family can mean in 2018. With real families, no actors.
Most other brands that has embraced short format videos has either made a joke about the short length of the films or made fun of the ”skip button”. But we wanted to fill these short vignettes with stories that are way bigger than just 10 seconds.