Title Brand Product / Service Entrant Company Country Production Company Country Award
B01 Food & Drink
SHOE LACE
BIFI / JACK LINK’S / BIFI
HEIMAT Berlin GERMANY BIGFISH FILMPRODUKTION Berlin GERMANY
ID
BIFI / JACK LINK’S / BIFI
HEIMAT Berlin GERMANY BIGFISH FILMPRODUKTION Berlin GERMANY
127 YEARS OF HARD WORK. IN A COCKTAIL?
O.P. ANDERSON / O.P. ANDERSON
UNCLE UNICORN GOTHENBURG SWEDEN GIANTS & TOYS Stockholm SWEDEN
B02 Other FMCG
WELCOME
ESSITY / LIBERO
MOMENTUM Gothenburg SWEDEN B-REEL Stockholm / CREUNA Stockholm SWEDEN
THE ART OF BODY SHAVING
NIVEA MEN / NIVEA MEN BODY SHAVING ANTI IRRITATION BODY STICK
FCB FÄLTMAN & MALMEN Stockholm SWEDEN BRIKK Stockholm / TWOFATBOYS Stockholm SWEDEN
B03 Healthcare
ODE TO THE FUTURE
MERCK KGAA / ALWAYS CURIOUS
FISCHERAPPELT Hamburg GERMANY FORK UNSTABLE MEDIA Hamburg GERMANY
THE JOURNEY
MERCK / MERCK IN MS
McCANN HEALTH London UNITED KINGDOM CRAFT LONDON / ICONOCLAST London UNITED KINGDOM
B04 Consumer Durables
HATE
BIANCO / BIANCO FOOTWEAR
&CO Copenhagen DENMARK &CO. PRODUCTIONS Copenhagen DENMARK
LE FIX - HAPPY NOTHING
LE FIX / SS18
HONEYTRAP Copenhagen DENMARK HONEYTRAP Copenhagen DENMARK
CHANGING SHOCK ABSORBER - CHANGE SPRING TOO
KYB / KYB PRODUCTS
RED KEDS Moscow RUSSIA
ATTACK OF THE STIFF JEANS ZOMBIES - HALLOWEEN SPECIAL
REPLAY / HYPERFLEX+
180 KINGSDAY Amsterdam THE NETHERLANDS SOLAB Paris FRANCE
THE HERITAGE
DELSEY / DELSEY
BUZZMAN Paris FRANCE
Short List
NEVER ASK - SYNCHRONISED SWIMMER
NIKE / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SOMESUCH London / TRIM EDITING London UNITED KINGDOM
Bronze
NEVER ASK - RUNNER
NIKE / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SOMESUCH London / TRIM EDITING London UNITED KINGDOM
Short List
WEIGHTLIFTING
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN
BATTLE ROPES
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN
BICYCLE
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN
TREADMILL
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN
OBH NORDICA ULTIMATE BLEND - TOMATO
OBH NORDICA / OBH NORDICA ULTIMATE BLEND
FCB FÄLTMAN & MALMEN Stockholm SWEDEN TWOFATBOYS Stockholm SWEDEN
THE UNSHAVED TRUTH
PHILIPS / ONEBLADE
ISOBAR SWEDEN Stockholm SWEDEN SLUTET ÄR NÄRA Stockholm SWEDEN
KEEP THE WORLD FLAWED
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Silver
HATE COUTURE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY STINK STUDIOS New York / MILL+ New York USA
Short List
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List
UNBELIEVABLE
IKEA / IKEA ONLINE STORE
INSTINCT Moscow RUSSIA REFLEX Moscow RUSSIA
B05 Automotive
KID'S DREAM'S (ONLINE)
VOLKSWAGEN AG / DRIVER ASSISTANCE SYSTEM
GRABARZ & PARTNER Hamburg GERMANY ANORAK Berlin / NHB Berlin GERMANY
Short List
UGLY IN THE 90S
SKODA FRANCE / SKODA
ROSAPARK Paris FRANCE BIG PRODUCTIONS Paris FRANCE
Bronze
HABITS
MERCEDES-BENZ / MERCEDES-BENZ A-CLASS
ANTONI Berlin GERMANY
TOUCH
MERCEDES-BENZ / MERCEDES-BENZ A-CLASS
ANTONI Berlin GERMANY
INSTINCTS
MERCEDES-BENZ / MERCEDES-BENZ A-CLASS
ANTONI Berlin GERMANY
FIAT 500X BACK TO THE FUTURE
FIAT CHRYSLER AUTOMOBILES / FIAT 500X
LEO BURNETT Turin ITALY
FASTER THAN A LAMBORGHINI
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM
DOORS
AUDI / AUDI SAUDI ARABIA
THJNK Hamburg GERMANY STINK Berlin / NOT A MACHINE Hamburg GERMANY
THE POSTMAN
RENAULT / KANGOO ELECTRIC
PUBLICIS CONSEIL Paris FRANCE
B06 Retail
THE DUMB WALLPAPER EXPERIMENT
CLAS OHLSON / RETAIL
KING Stockholm SWEDEN B-REEL Stockholm / ALWAYS FRANK Stockholm SWEDEN
COOP - THE FIRST DAY
COOP / EMPLOYER BRANDING
PLAYGROUND PRODUCTION Copenhagen DENMARK PLAYGROUND PRODUCTION Copenhagen DENMARK
ARMWRESTLING
IKEA SWEDEN / IKEA FUTURNITURE
ÅKESTAM HOLST Stockholm SWEDEN BACON FILM Stockholm SWEDEN
MAKING OUT
IKEA SWEDEN / IKEA FUTURNITURE
ÅKESTAM HOLST Stockholm SWEDEN BACON FILM Stockholm SWEDEN
Short List
DISHWASHING
IKEA SWEDEN / IKEA FUTURNITURE
ÅKESTAM HOLST Stockholm SWEDEN BACON FILM Stockholm SWEDEN
THE CHEAPEST CHRISTMAS AD.
LIDL DIENSTLEISTUNG GMBH & CO. KG / CHRISTMAS CAMPAIGN
PROXIMITY GERMANY Düsseldorf GERMANY FLORIDA TV Berlin GERMANY
THE LAND OF CHLAMYDIA
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY
OTTO "LA PAZ"
OTTO / ONLINE RETAILER
HEIMAT Berlin GERMANY BIGFISH FILMPRODUKTION Berlin GERMANY
THE LIFT
IKEA ITALY / CHRISTMAS DECORATION AND FURNITURE
STV DDB Milan ITALY MERCURIO CINEMATOGRAFICA Milan ITALY
Short List
B07 Travel
SINGING KNEES
DEUTSCHE BAHN AG / LONG-DISTANCE TRAFFIC
BBDO Berlin GERMANY MARKENFILM Hamburg GERMANY
DESTINATION GRANDMOTHER
AVINOR / AVINOR
GEELMUYDEN KIESE Oslo NORWAY WILLY NIKKERS Oslo NORWAY
THE MOST FERTILE DAY OF THE YEAR
DEUTSCHE BAHN AG (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY ACHT FRANKFURT Frankfurt / OGILVY GERMANY Frankfurt GERMANY
UTAIR DREAM DESTINATION EXPERIMENT
UTAIR AIRLINES / UTAIR AIRLINES
FRIENDS Moscow RUSSIA
B08 Leisure
HAPPY LOSING
HASBRO / BOARD GAMES
LEO BURNETT MOSCOW RUSSIA
Short List
THE BAPTISM
UBISOFT / FAR CRY 5
DDB PARIS FRANCE HENRY Paris / SCHMOOZE Paris FRANCE
Gold
CHOOSE LIFE
UBISOFT / ASSASSIN'S CREED ODYSSEY
DDB PARIS FRANCE STINK STUDIOS Paris / FINAL CUT London FRANCE / UNITED KINGDOM
PREPARATION PHASE
UBISOFT / SIX MAJOR PARIS
LA CHOSE Paris FRANCE CREAM Neuilly sur seine FRANCE